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  • ICCG

Ep. 4 - What Buyers Want: Business Success is better than Bottom Line

Updated: Jun 25


In this episode, we explore the factors guiding buyers' actions during a deal. Most buyers are shifting focus towards the importance of people and culture fit alongside financial metrics. Whether strategic or financial, they recognize that success transcends mere numbers. Even so, sellers must navigate potential renegotiations, recognizing the significance of transparency and integrity throughout the negotiation process. Ultimately, understanding buyer priorities is essential for sellers to optimize the outcome of a transaction.

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